E-Book Details:

E-Book Details:

Title:	MANAGERIAL ECONOMICS& FINANCIAL ANALYSIS by ARYASRI
Publisher:	Tata McGraw-Hill
Author:	Aryasri, A
Edition:	Paperback 1st Edition
Edition Number:	1
ISBN:	0070532303
EAN:	9780070532304
No. of Pages:	456

Table of Contents:

UNIT I

INTRODUCTION TO MANAGERIAL ECONOMICS : Definition, Nature and Scope Managerial Economics–

Demand Analysis: Demand Determinants, Law of Demand and its exceptions.

UNIT II

ELASTICITY OF DEMAND : Definition, Types, Measurement and Significance of Elasticity of Demand.

Demand Forecasting, Factors governing demand forecasting, methods of demand forecasting (survey

methods, statistical methods, expert opinion method, test marketing, controlled experiments, judgmental

approach to demand forecasting).

UNIT III

THEORY OF PRODUCTION AND COST ANALYSIS : Production Function – Isoquants and Isocosts, MRTS,

Least Cost Combination of Inputs, Production function, Laws of Returns, Internal and External Economies of

Scale.

Cost Analysis : Cost concepts, Opportunity cost, Fixed Vs.Variable costs, Explicit costs Vs.Implicit costs, Out

of pocket costs vs. Imputed costs. Break-even Analysis (BEA)-termination of Break-Even Point (simple

problems)-Managerial Significance and limitations of BEA.

UNIT IV

INTRODUCTION TO MARKETS & PRICING STRATEGIES : Market structures: Types of competition,

Features of Perfect competition, Monopoly and Monopolistic Competition. Price-Output Determination in case

of Perfect Competition and Monopoly. Pricing Strategies

UNIT V

BUSINESS & NEW ECONOMIC ENVIRONMENT : Characteristic features of Business, Features and

evaluation of Sole Proprietorship, Partnership, Joint Stock Company, Public Enterprises and their types,

Changing Business Environment in Post-liberalization scenario.

UNIT VI

CAPITAL AND CAPITAL BUDGETING : Capital and its significance, Types of Capital, Estimation of Fixed

and Working capital requirements, Methods and sources of raising finance. Nature and scope of capital

budgeting, features of capital budgeting proposals, Methods of Capital Budgeting: Payback Method,

Accounting Rate of Return (ARR) and Net Present Value Method (simple problems).

UNIT VII

INTRODUCTION TO FINANCIAL ACCOUNTING : Double-Entry Book Keeping, Journal, Ledger, Trial

Balance- Final Accounts (Trading Account, Profit and Loss Account and Balance Sheet with simple

adjustments).

UNIT VIII

FINANCIAL ANALYSIS THROUGH RATIOS : Computation, Analysis and Interpretation of Liquidity Ratios

(Current Ratio and quick ratio), Activity Ratios (Inventory turnover ratio and Debtor Turnover ratio), Capital

structure Ratios (Debt-Equity ratio, Interest Coverage ratio), and Profitability ratios (Gross Profit Ratio, Net

Profit ratio, Operating Ratio, P/E Ratio and EPS).

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