MANAGERIAL ECONOMICS& FINANCIAL ANALYSIS by ARYASRI
Paperback 1st Edition
No. of Pages:
Table of Contents:
INTRODUCTION TO MANAGERIAL ECONOMICS : Definition, Nature and Scope Managerial Economics–
Demand Analysis: Demand Determinants, Law of Demand and its exceptions.
ELASTICITY OF DEMAND : Definition, Types, Measurement and Significance of Elasticity of Demand.
Demand Forecasting, Factors governing demand forecasting, methods of demand forecasting (survey
methods, statistical methods, expert opinion method, test marketing, controlled experiments, judgmental
approach to demand forecasting).
THEORY OF PRODUCTION AND COST ANALYSIS : Production Function – Isoquants and Isocosts, MRTS,
Least Cost Combination of Inputs, Production function, Laws of Returns, Internal and External Economies of
Cost Analysis : Cost concepts, Opportunity cost, Fixed Vs.Variable costs, Explicit costs Vs.Implicit costs, Out
of pocket costs vs. Imputed costs. Break-even Analysis (BEA)-termination of Break-Even Point (simple
problems)-Managerial Significance and limitations of BEA.
INTRODUCTION TO MARKETS & PRICING STRATEGIES : Market structures: Types of competition,
Features of Perfect competition, Monopoly and Monopolistic Competition. Price-Output Determination in case
of Perfect Competition and Monopoly. Pricing Strategies
BUSINESS & NEW ECONOMIC ENVIRONMENT : Characteristic features of Business, Features and
evaluation of Sole Proprietorship, Partnership, Joint Stock Company, Public Enterprises and their types,
Changing Business Environment in Post-liberalization scenario.
CAPITAL AND CAPITAL BUDGETING : Capital and its significance, Types of Capital, Estimation of Fixed
and Working capital requirements, Methods and sources of raising finance. Nature and scope of capital
budgeting, features of capital budgeting proposals, Methods of Capital Budgeting: Payback Method,
Accounting Rate of Return (ARR) and Net Present Value Method (simple problems).
INTRODUCTION TO FINANCIAL ACCOUNTING : Double-Entry Book Keeping, Journal, Ledger, Trial
Balance- Final Accounts (Trading Account, Profit and Loss Account and Balance Sheet with simple
FINANCIAL ANALYSIS THROUGH RATIOS : Computation, Analysis and Interpretation of Liquidity Ratios
(Current Ratio and quick ratio), Activity Ratios (Inventory turnover ratio and Debtor Turnover ratio), Capital
structure Ratios (Debt-Equity ratio, Interest Coverage ratio), and Profitability ratios (Gross Profit Ratio, Net
Profit ratio, Operating Ratio, P/E Ratio and EPS).